Aesthetic Effect of Old Master Paintings Measured by Magnetic Resonance Imaging (MRI)

The University College of London recently undertook an experiment where subjects were given brain scans while they viewed a 10-second interval progression of projected images of paintings by Old Masters such as Constable, Bosch and Ingres.

John Constable, A View on the Stour, 1810, Oil on paper laid on canvas, 10 1/2 x 10 1/2 in (26.7 x 26.7 cm), Philadelphia Museum of Art (royalty-free stock photo.)

The results showed that blood flow to the medial orbitofrontal cortex, the part of the brain associated with pleasure and desire, increased by ten percent — a reaction similar to falling in love.

The subjects of the experiment were chosen for their lack of arts education and exposure so that their responses would be similarly unschooled and unaffected by current fashion or critical discourse. There was no variation in response between images of landscapes, portraits, still life paintings, or abstract works. Paintings which were considered more aesthetically challenging, however — images by artists such as Bosch, Damier or Massys, in which the cerebral message of the work overruled the sensual content or the beauty of its visual presentation — generated less of a response which signified pleasure.

The scientist who oversaw this experiment was Professor Semir Zeki, chair of Neuroaesthetics at the University College of London. The experiment is up for peer review and is expected to be published in a scientific journal.

This story was originally reported by Robert Mendick, a senior staff reporter at The Telegraph, London, England, on 08 May, 2011, who also took the opportunity to interview such expert art educators such as Dr Stephen Deuchar, director of the Art Fund, a philanthropic group which purchases works for museums and public exhibition venues, with an eye to the effects of funding cuts to various arts programs by the current Conservative government in Britain.

In the provinces of Alberta and British Columbia, similar funding cuts are at issue, and studies like these may help to generate sympathy for continued support of public arts financing.

In Calgary, concerned parents and students have formed the organization Save Our Fine Arts (SOFA) in order to deal with the issue of consistent funding to fine arts education in the public education system. The question is whether studies like this will help to garner increased support from parents who Hon. Dave Hancock, MLA Education, has emphasized are the ones who must lobby for allocation of resources toward fine arts in the Public and Catholic school systems.

The problem with the study is that it is so limited in its scope, in that it used the works of only thirty painters. Also, the mandate of fine arts has expanded far beyond the requirement that it be of aesthetic pleasure to the beholder. Since the advent of Modernism, beauty can stand in a place of secondary relevance to a work’s value and may not factor into the appreciation of the work at all. Artists such as Marcel Duchamp, Jean-Claude Riopelle, John Cage and Francis Bacon have challenged the notion of what constitutes a work of art and what constitutes beauty, so that now, in the Postmodern/Contemporary era, a work can be entirely conceptual or ephemeral.

Zeki’s study confirms what arts educators have always known, that beautiful images generate pleasure and a sense of well being. The study could have gone so much further. It would’ve been interesting to evaluate the results from expanding the experiment in these ways:

  1. Using artists, themselves, as well as those who work in related fields such as art criticism, art education and art therapy.
  2. Utilizing works from the Modern, Postmodern and Contemporary fields of art in which aesthetic response is not the primary consideration — for example, Nicole Dextras’ Ice Typography.
  3. Providing straightforward point-and-shoot photographs of scenes similar to those depicted in the paintings as a contrast to the actual work of art; ie., is it the aesthetic beauty of the image which provides the heightened response, or the artistry?

It would be especially interesting to see if there is a similar physiological response when people have taken the time to educate themselves in art, or if the effects are more subtle.

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Crossposted to CalgaryVisualArts.com